Messaging and Market Positioning that Connects and Resonates with Teachers and School Leaders.
EdTech Trust Builders
Schools and school suppliers speak different languages.
For Education or EdTech Founders and CEOs, particularly those without a teaching background, this can be challenging.
Speaking the same language builds connection; using it fluently builds trust.
Even business or marketing leaders from education may find their communications aren't connecting:
- Staying fluent in multiple languages requires a time investment you might not be able to give.
- Education systems and sectors vary in how they operate and the acronyms and terminology used.
- As policy changes, meanings change and new words or phrases emerge.
How I connect schools and suppliers:
1: Content
Every week, I publish a short video on LinkedIn about school implementations. The aim of these is to help education leaders to think about the process of implementation itself, outside of any one context or situation.
Connect with me on LinkedIn with notifications "on" to see these!
3: Consultations and Projects
I work with businesses to review and revive customer cycles from initial engagement through to repeat renewals.
For example, I have:
Supported commercial teams to understand and engage school stakeholders effectively and authentically.
Brought clarity to a business' identity and purpose, delivering an actionable brand kit and marketing strategy recommendations.
Contact me to discuss your needs.
2: Community
Over on Substack, I aim to build bridges between schools and suppliers, through their shared visions of better education for all.
School leaders and professionals in sales, marketing and customer success benefit from exploring challenges of implementing educational products and edtech.
I translate cross-domain knowledge so education businesses can better connect with their school customers and school leaders can make better purchasing decisions.
Win More Schools
Messaging audit-and-actions for EdTech and Education business Founders and CEOs.
Bring clarity to your value proposition and build trust.
Mission: reduce the churn of "solutions" schools buy.
Why is this good for schools?
Each new 'solution' implemented in schools takes more teacher time away from great teaching and learning.
Learn to predict unintended consequences in advance and increase implementation efficacy.
Why is this good for businesses?
Retention rates in EdTech are far lower than other industries, at a paltry 27% on average (Semrush), meaning higher account costs.
Prioritising relationships and retention over new business improves customer loyalty, enabling stability and sustainability.
Hi, I'm Rebekah!
A little over a year ago, I moved to Finland.
Speaking Finnish a little less badly each day has reiterated once again the importance of language in building trust.
At the same time, trust-focused marketing is on the rise: buyers want connection and commitment.
Among the many lessons teaching taught me:
Connection transcends spoken language through simple acts of kindness, a smile, a look that says "I want to help"
Language is an important lever to both developing understanding and being understood.
I'm a Science (Biology and Physics) teacher, by the way.
Working across Commercial in an EdTech and teacher CPD scale-up, I know how hard it can be to reach schools and school systems. At the same time, my MA research showed me the power of language in shaping teacher beliefs and behaviour.
Finally, my almost-PhD (long story!) showed me that communications are interactions not only mediated by technology now more than ever, but which actively shape possible meanings and actions.
So that's a little of how I got here: Communications that Connect; bringing schools and suppliers together.
But how did you?
Drop me a message below!
How to Stay in Touch
If you're in Finland, let's take a kahvitauko together!
Connect on LinkedIn for weekly insights on school implementations.
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Join Reducing EdTech Churn Substack community.