Education businesses and school leaders: effective communications for change leadership and marketing.
What's Your Problem?!
Education systems, suppliers and leaders tend to focus on "solutions" at the expense of understanding problems.
Problems are messy and uncomfortable.
But, if you're tired of churning through simple solutions to complex problems and are ready to sit in uncertainty before moving forward with clarity and confidence - you're in the right place.
Join in building a community that connects schools and education businesses towards impactful implementations.
My mission is to reduce the churn of "solutions" schools buy.
Why is this good for schools?
Each new 'solution' implemented in schools takes more teacher time away from great teaching and learning.
Learn to predict unintended consequences in advance and increase implementation efficacy.
Why is this good for businesses?
Retention rates in EdTech are far lower than other industries, at a paltry 27% on average (Semrush), meaning higher account costs.
Prioritising relationships and retention over new business improves customer loyalty, enabling stability and sustainability.
I aim to do this in a few ways...
1: Educational content
Every week, I publish a short video on LinkedIn about school implementations. The aim of these is to help education leaders to think about the process of implementation itself, outside of any one context or situation.
You can follow/subscribe to these on LinkedIn .
3: Consultations and Projects
I work with businesses to review and revive customer cycles from initial engagement through to repeat renewals.
For example, I have:
Supported commercial teams to understand and engage school stakeholders effectively and authentically.
Brought clarity to a business' identity and purpose, delivering an actionable brand kit and marketing strategy recommendations.
Contact me to discuss your needs.
2: Community
Over on Substack, I aim to build bridges between schools and suppliers, connected by a collective mission of improving education.
School leaders and professionals in sales, marketing and customer success benefit from exploring challenges of implementing educational products and edtech.
I intend to translate my cross-domain knowledge so that education businesses can better connect with their school customers and help school leaders make better purchasing decisions.
For a limited time, school leaders can book a 'no-win-no-fee' session where we break down a complex problem in your school. Clarity, guaranteed.
Hi, I'm Rebekah!
If you're shifting in your seat just thinking about PROBLEMS, I've got you.
Those messy, confusing things that keep you up at night thinking "How am I going to solve this?" - that's where I thrive.
As a fresh-faced Science teacher, I jumped into solving problems with my students, only to realise they didn't love it like I did.
I didn't understand why.
Mentors told me to give some students easier problems, but that just took away the challenge - the very thing that makes problem solving fun. So instead, I focused on learning how to 'scaffold' problems well, creating supportive structures that could be put in place and then removed.
That was the start of my journey really grappling with real-world problems.
This initially led me to work with senior leaders on engaging teacher and middle leader colleagues in school improvement. But I wanted a deeper understand of policy problems, so I studied MA Education, Policy & Society....
By night, I researched policy perspectives of teachers, school leaders and government policymakers. By day, I applied what I found to my work across commercial functions of an education technology and teacher training scale-up business.
Then, 8 months ago, my husband's job moved us to the other side of Europe.
Finland is, in some ways, a natural choice for a policy-curious educationalist, but everywhere has its policy problems. Being an immigrant in Finland has really stretched my creative problem-solving skills.
Who knows if I'll fly or flop... connect with me and find out!
Let's Connect
How to Stay in Touch
If you're in Finland, let's connect over a virtual or in-person coffee!
Connect on LinkedIn for weekly insights on school implementations.
Subscribe for email updates on exclusive programme openings.
Join Reducing EdTech Churn Substack community.