Win More Schools
Fix the friction costing you school pilots, without the agency price tag.
Does this sound familiar?
You've built an incredible product. You know it can solve real problems for teachers, pupils, and school leaders.
But the demo requests aren't coming in. Cold emails are met with silence.
You feel like you're shouting into the void.
The problem isn't your product. It's your message and market positioning.
I Find the Friction and Replace it with Resonance.
After years of working with schools across the UK, EU and GCC, I know what makes teachers and school leaders (SLT) actually listen.
Often, the barrier is friction—small, subtle mismatches in your messaging that create doubt, confusion and disengagement.
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Using corporate jargon with an audience that values classroom authenticity.
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Focusing on features or "AI-powered" process instead of outcomes.
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Missing specific language that signals you truly understand pressures like Ofsted inspections, excessive workload and funding... in their school context.
How it Works
Companies too often waste 6 months and 10%+ of their runway marketing a broken message.
In 4 weeks or less, you'll have confidence in your value proposition; your done-for-you asset and implemented small shifts that transform your messaging.
The 'Goal-Setting' Call
We set goals, unpack current approaches and identify:
a) key channels to analyse
b) high-leverage asset I will rewrite for you
'Message-Market Fit' Audit
I analyse your current strategy and messaging against audience needs, competitor positioning and the "hidden" language of education - and rewrite your key asset.
The 'Words that Win' Q&A
Executive briefing to implement your messaging and asset successfully, with live Q&A.
Testimonials
Before, I lacked confidence in my ability to convey the vision that I have. Rebekah brought clarity and conversations that managed to change my mind about aspects of my business that were important to me while also enhancing my self belief and drive to work on the difficult parts I had been avoiding.
[We made a] plan together to start a number of conversations that I avoided starting before. In addition, I've started to think of the service I seek to provide and the way it will be understood more clearly, compared to previously when I would have just thought about how I think things would work.
Jason Amoo-Gottfried
MathsbyColour
I've known Rebekah for some time now, and trusted her to be able to translate complex education market dynamics into actionable advice for our current and alumni HEH Incubator teams approaching international K-12 markets.
Teams gained a better understanding of how education systems vary and the importance of localizing messaging and commercial strategy to meet the needs of the market, as well as exploring their own plans and assumptions about their target audiences.
Niko Lindholm
Senior Business Advisor, Helsinki Education Hub
A tangible, actionable plan and done-for-you rewrite you can leverage immediately.
The Words that Win Schools
The exact words to use (and avoid); tailored messaging to each of your key stakeholders, ready to drop into your own outreach.
Actionable Re-Write
Your chosen asset rewritten with clear, high-converting copy.
Quick-Win Recommendations
3-5 other high-impact, low-lift small shifts to your marketing.
Bonus: 30-Day Implementation Check-In
30-Day wrap-up call to review your progress together, live.
Stop Guessing. Start Resonating.
Your product is too good to be ignored because of the wrong words.
Not ready to jump straight in?
Why Me?
My name is Rebekah. I'm not just a copywriter or marketer; I'm your education navigator.
Positioning and Policy Strategist for K-12 Education Markets.
I've spent my career working in and with schools in UK, IB, UAE and beyond.
I'm uniquely positioned to connect your product value to the teachers and school leaders it serves because I deeply understand the pressures of different school systems and structures from both personal experience in schools and edtech sales and marketing and education policy research.
Most marketers sell to schools. I help you speak with them.