Win More Schools
Fix the friction costing you school pilots, without the agency price tag.
Does this sound familiar?
You've built an incredible product. You know it can solve real problems for teachers, pupils, and school leaders.
But the demo requests aren't coming in. Cold emails are met with silence.
You feel like you're shouting into the void.
The problem isn't your product. It's your message and market positioning.
I Find the Friction and Replace it with Resonance.
After years of working with schools across the UK, EU and GCC, I know what makes teachers and school leaders (SLT) actually listen.
Often, the barrier is friction—small, subtle mismatches in your messaging that create doubt, confusion and disengagement.
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Using corporate jargon with an audience that values classroom authenticity.
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Focusing on features or "AI-powered" process instead of outcomes.
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Missing specific language that signals you truly understand pressures like Ofsted inspections, excessive workload and funding... in their school context.
30-Day Sprint to a Smarter Strategy
Companies too often waste 6 months and 10%+ of their runway marketing a broken message.
By Day 30, you will have: confidence in your value proposition; leveraged your re-written asset and seen small shifts transform your messaging.
The 'Goal-Setting' Call
We set goals, unpack current approaches and identify:
a) key channels to analyse
b) high-leverage asset I will rewrite for you
'Message-Market Fit' Audit
I analyse your current strategy and messaging against audience needs, competitor positioning and the "hidden" language of education - and rewrite your key asset.
The 'Words that Win' Q&A
Executive briefing to implement your messaging and asset successfully, with live Q&A.
Your 'Words that Win' Playbook
No 50-page reports. You walk away with a tangible, actionable plan.
Actionable Re-Write
Your chosen asset rewritten with clear, high-converting copy.
Quick-Win Recommendations
3-5 other high-impact changes to your marketing straight away.
The 'Words that Win' Playbook
A cheat sheet of the exact words to use (and avoid).
Limited Time Bonus: 30-Day Implementation Check-In
30-Day wrap-up call to review your progress together, live.
Why Me?
My name is Rebekah. I'm not just a copywriter or marketer; I'm an edtech translator.
Positioning and Policy Strategist for K-12 Education Markets.
I've spent my career working in and with schools across the UK and internationally.
I'm uniquely positioned to connect your product value to the teachers and school leaders it serves because I deeply understand the pressures of different school systems and structures from both personal experience in schools and edtech sales and marketing and education policy research.
Most marketers sell to schools. I help you speak with them.
Stop Guessing. Start Resonating.
Your product is too good to be ignored because of the wrong words.
Book a free 30-minute discovery call.
You'll leave with at least one valuable insight - even if we don't move forward.